Why Brandon Sanderson’s Second Kickstarter Did 4.5x Better Than His First One
Six Lessons Any Author Can Apply to Their Campaign Design
My coauthor Russell Nohelty and I have a new Kickstarter breakdown for you! If you've been excited about all the buzz surrounding Brandon Sanderson's Kickstarter campaign, we now have an article over on Medium that is our take on the six things Sanderson did differently with campaign #2, that he didn't do with campaign #1.
Why is this important? Because while Sanderson is working at a scale that most of us can't even fathom, he has raised over 4.5x more on campaign #2 than he did on campaign #1, which he funded under two years ago.
As we say in the article, "Let’s be clear: he is not funding at 4.5x more this time around because he’s a nice guy and writes good books and has built an audience. And this is where the gold is for other authors trying to learn from his campaigns."
So... We tell you exactly what we think he did differently this time.
And I'll be honest, none of it is super surprising to us, because a lot of it is what we teach and what we wrote in our book, Get Your Book Selling on Kickstarter.
The article is behind a paid subscription wall on Medium, but I have your back! Here is my special Friend Link so you can read it for free:
Join Us! The Free Kickstart Your Novel 5-Day Challenge
On April 4th, we are launching our first ever free 5-day challenge around Kickstarter. In this challenge, Russell will take you through 5 sticky steps to set up your first Kickstarter project, along with all the optimizations he does to drastically improve and maximize two metrics: his backer numbers and his revenue per backer.
If you've been thinking about running a Kickstarter project, or if you are just Kickstarter-curious, head on over and join the challenge with us.
Sign Up For the Challenge
You can learn more about the free 5-Day Challenge here: https://kickstartyournovel.com/challenge/
You can also hang out in our challenge group on Facebook and get articles, interviews, and more here: https://www.facebook.com/groups/355565693053334/
Go here to read our new article on Sanderson's Kickstarter success: https://medium.com/the-productive-novelist/why-brandon-sandersons-second-kickstarter-did-4-5x-better-than-his-first-one-98d28e8c9a69?sk=dd0f2f313fd60e4d7676e6ad38abef2e
Go Wide, Grow Wide
I also started a separate project around algorithms and advertising at wide retailers! It's weird to be doing two things at once, but you can choose whether you want to do one, the other, both, or neither. I created a separate group for the FREE course I'm doing on the foundations of wide retailer algorithms and advertising. It's called Go Wide, Grow Wide and you can join here: https://www.facebook.com/groups/3050254625225459
We won't start until late March, but I'm gathering people in early!